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1 image builder
марк., пол. создатель имиджа [образа, репутации\] (нечто, используемое в качестве инструмента формирования определенного имиджа)Given the objective of establishing a brand image, radio serves as an excellent image-builder. — Если стоит цель сформировать имидж бренда, то радио служит замечательным создателем имиджа.
There is no greater image builder for a company than a compelling and informative web site that can be seen all over the world. — Не существует более сильного создателя имиджа компании, чем неотразимый и информативный веб-сайт, который можно увидеть по всему миру.
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